At Pelican Noir, we’re not just creating fashion—we’re redefining it. Founded in 2022, our brand was born from a bold mission: to tackle the eco-crisis head-on. We saw the mountains of waste filling our landfills and knew there had to be a better way. That’s why we’re committed to delivering high-quality, fashion-forward pieces that are locally made in Canada and designed with sustainability at their core. Why the pelican? Because this striking bird stands for revitalization, regrowth, and learning from the past—values that drive everything we do. Pelican Noir is about more than style; it’s about taking a stand, making smarter choices, and proving that fashion can be both bold and responsible. When you wear Pelican Noir, you’re not just making a statement—you’re making a difference. Together, we can build a better future, one piece at a time.